Hey, I’m Shelby 👋🏻
I know exactly how it feels to stare into your camera, hit record, and suddenly blank - even though you literally run a business, know exactly who your ideal client is, and crush it in real life conversations.
Here’s the thing: I’ve built content strategies for brands that hit the Inc. 5000 list, scaled marketing for 7, 8, and 9-figure businesses, and still - when it came to my own TikToks - I struggled hard. Everything felt stiff, forced, and disconnected from the real, magnetic conversations I was having with clients every day. But I know how hard it us to come up with strong content when your creativity is zapped at the end of the day.
So I decided to fix it - and created a super simple system that mimics what we do with clients that creates repeatable, easy content.Â